{"id":7889,"date":"2023-02-07T19:02:39","date_gmt":"2023-02-07T16:02:39","guid":{"rendered":"https:\/\/www.kevuru.smplfy.eu\/?p=7889"},"modified":"2026-01-06T19:32:00","modified_gmt":"2026-01-06T19:32:00","slug":"how-to-spice-up-match-3-games-with-2d-animation","status":"publish","type":"post","link":"https:\/\/kevurugames.com\/blog\/how-to-spice-up-match-3-games-with-2d-animation\/","title":{"rendered":"How to Spice up Match-3 Games With 2D Animation"},"content":{"rendered":"\n<p>Match-3\ngames are one of the most popular genres, which does not stop replenishing with\nnew samples with a variety of art. Whatever the setting, the mechanics remain\nthe same \u2013 the game world consists of a table or grid of elements, and the\nplayer&#8217;s task is to manipulate the elements in such a way that the template\ncombinations specified by the game match, and after the condition is met, the\ncollected elements disappear. Match-3 games are classified as casual, they are\nquite simple, do not tire the player and allow relaxing after a working day,\npassing the time in line or transport, or competing with friends.<\/p>\n\n\n\n<p>Librasoftworks is a Turkish game studio that makes casual games, and the best of them is a match-3 game called Joy Blast. To make it as attractive and appealing to the player as possible, it needed a lively and eye-catching animation. This became the task of the 2D animation team of Kevuru Games.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/kevurugames.com\/wp-content\/uploads\/2025\/01\/Joy-Blast.png\" alt=\"\" class=\"wp-image-7893\" width=\"884\" height=\"442\"\/><\/figure><\/div>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\n  <strong>GOAL<\/strong>\n  <\/td><td>\n  <strong>CHALLENGE<\/strong>\n  <\/td><td>\n  <strong>TEAM COMPOSITION<\/strong>\n  <\/td><\/tr><tr><td>Character animation for a casual match-3 game   <\/td><td>Create 2D animation   for game characters: fox, bear and bunny   <\/td><td>\n  Lead 2D animator\n  <\/td><\/tr><tr><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  2D animators\n  <\/td><\/tr><tr><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  Project manager\n  <\/td><\/tr><\/tbody><\/table>\n\n\n\n<h2 class=\"wp-block-heading\">Initial Data<\/h2>\n\n\n\n<p>The key\ninitial information was the art of the game&#8217;s characters provided by the\nclient. The essence of the game itself, its mechanics, locations and style were\nalso clear, so the 2D animation team immediately got to work.<\/p>\n\n\n\n<p>The task\nwas to create two types of animation \u2013 in-game and pop-up. The in-game\nanimation dealt with all the in-game movement of the characters. Pop-up\nanimation is the addition of character movements in a special pop-up window\nthat appears after a certain player action: completing a level, moving to a new\narea, and so on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Workflow<\/h2>\n\n\n\n<p>Taking into\naccount the availability of all the necessary art, the work was very quick and\neasy. After a couple of first approved animations, our team understood what\napproach was required and did all the necessary work in 1 month.<\/p>\n\n\n\n<p>Communication took place daily with the founder of the studio, who monitored progress and gave feedback. Whenever we had questions or clarifications, the response from the client was immediate, allowing us to minimize downtime and avoid work at random.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2D Animations Showreel\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aXs_x3nlNM4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Value Delivered<\/h2>\n\n\n\n<p>For 1 month\nof work, our 2D animation team made all the necessary in-name and pop-up\nanimation for the characters of the casual match-3 game. Communication was\ndetailed and positive, thanks to which it was possible to achieve results that\nsatisfied the client in a short time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Creating art and animation for modern match-3 games can be a big challenge. Judge for yourself \u2013&nbsp;almost every third game in markets is a variation on match-3, the competition is huge, the presentation varies from the story of a man restoring his mansion to an RPG story with the destruction of zombies. At the same time, match-3 games for mobile devices have a special magnetism, since it is impossible to complete one level and postpone the game for later. As statistics show, more than 76% of users who started playing this type of mobile application do not stop after 10-15 completed levels. Of particular interest and excitement is the complexity of the game, which increases with each level passed.<\/p>\n\n\n\n<p>In order to\ncapture the attention of the player in such a highly competitive environment,\nyou need to come up with an interesting story and offer players bright and\neye-catching art. Animation plays an important role. It allows players to\nimmerse themselves in the game world, believe in the story, empathize with the\ncharacters and strive to help them achieve their goals. We look at each game as\na story and try to bring to it the maximum of our capabilities, based on many\nyears of experience and passion for the gaming industry.<\/p>\n\n\n\n<p>If you want to create games that resonate with players, stand out from the crowd, encourage players to return to them again and again, stimulate interest in learning more about the developer, but do not know how to do it \u2013 just contact us. We have gathered game designers, artists and programmers who know all ins and outs of the game industry and the psychology of the players  \u2013 they are aware of what people are looking for in games and why they download them. We will help you bring your idea into the world. <a href=\"https:\/\/kevurugames.com\/contact-us\/\">Drop us a line<\/a> and let&#8217;s implement it together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Match-3 games are one of the most popular genres, which does not stop replenishing with new samples with a variety of art. Whatever the setting, the mechanics remain the same \u2013 the game world consists of a table or grid of elements, and the player&#8217;s task is to manipulate the elements in such a way [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":21500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,3],"tags":[],"class_list":["post-7889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Spice up Match-3 Games With 2D Animation \ud83e\udd47 Kevuru Games<\/title>\n<meta name=\"description\" content=\"Case study on cooperation between Kevuru Games and Turkish studio Librasoftworks on 2D animation for casual match-3 game Joy Blast\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kevurugames.com\/blog\/how-to-spice-up-match-3-games-with-2d-animation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Spice up Match-3 Games With 2D Animation\" \/>\n<meta property=\"og:description\" content=\"Case study on cooperation between Kevuru Games and Turkish studio Librasoftworks on 2D animation for casual match-3 game Joy Blast\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kevurugames.com\/blog\/how-to-spice-up-match-3-games-with-2d-animation\/\" \/>\n<meta property=\"og:site_name\" content=\"Kevuru Games\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KevuruGames\/\" \/>\n<meta property=\"article:published_time\" 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